How to spot a fake Chanel

by Claire Chanelle


I am on the hunt for a nice vintage Chanel bag. My very first Chanel was a vintage rucksack that I sold (biggest regret of my life) to one of my friends. I had to sell it because I was saving for my first Chanel 2.55 and needed to buy it quick before the price increased AGAIN. I regret doing this as my friend wears it a lot around me and it even got her into Style Hunter in Grazia magazine.

A few years on I have a few Chanel now, I think 6? I can’t wait to show you my Chanel Trunk, but that’s for later. I have most of the new styles I like, so I’ve moved on to find a vintage one with character and history. This got me thinking about FAKES! I hate fake bags. If I couldn’t afford the real deal then I would buy a nice vintage piece (non designer) to give me the unique, special feel. I have been asked before if my bags are fake, which I find offensive. These people obviously don’t know their brands. There is no such thing as an exact copy, there really isn’t. There is always a giveaway even if it is the smallest thing. Trust me I will find it! I can spot a fake easy even the good ones.

I have experience with genuine brands for numerous factors. Firstly I have worked at Harrods for five years now. I am surrounded most days with luxury products of all kind of brands, as you know Harrods sells everything. I touch the products, I handle them all day therefore know every detail. I attend lots of brand training learning how these products are made covering every tiny detail.

Secondly Its my passion to examine details of clothing and accessories. When I am looking at something at work or shopping I am taking in every aspect. So for me I know by heart the stitching, the feel and the logos. Obviously I have a few designer bags, consisting of different brands, I know what mine look like, I know they are real so if they’re different to mine then that will tell me a lot.

For me it’s not just the bag. I enjoy the purchase; the customer service I receive, the Chanel carrier bag I get along with some kind of book or brochure, the after care from the sales associate that sold me it, when I walk into Chanel (for example) and staff know me by name. I enjoy the feeling of satisfaction when wearing my bag, the feeling of content that I spent so long saving and it’s finally mine. I also don’t need to panic, wondering if people know my bag is fake or it will fall part. You can hardly pass down a fake through the family can you.

For those of you that are buying your first…..let’s concentrate on Chanel, here are some useful tips to consider to ensure you buy a genuine second hand or vintage Chanel bag.


Authentic Chanel bags will have a serial number. The serial number will feature 7 numbers if made in the 1980’s and 8 numbers if made in the 1990’s. Newer bags have a plastic shield protecting the serial number; there is no shield in older bags. The serial number card should be black with gold trim and white or gold lettering


Authentic older Chanel bags will have a white sticker with gold CC’s on it.


The logo is a huge tip-off; original Chanel logos have interlocking CCs with the top portion of the right C overlapping the top of the left C, the same is true for the bottom Cs. Look for mispelling as well. 


All of the hardware will match on authentic Chanel bags, including the chains, zippers and eyelets. The logo stamp will also match the hardware; this stamp will indicate where it was made on the opposite side of the bag in block letters or in an oval.


On one side of the zipper there will be the Chanel stamp, the other side will have the logo.


The stitching on a fake will be uneven and sloppy.


The most common counterfit Chanel bags feature the serial numbers:#7244764, 8947749, 9316391, 9395451, 9395455, 9675223, 9777617: all made in the 1980’s.

#10218184, 10380486, 10501946, 10995820, 11062948 and 10803549: all made in the 1990’s.

Claire xx

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natalie May 24, 2012 - 11:06 am

Thank you for posting this! I have been asked if my bags are real and it is really offensive!! There is no better feeling than going into a store and buying something expensive, especially Chanel as it something that you will keep our entire life! 🙂 xx

Tas May 24, 2012 - 12:45 pm

Great post. When I bought my Chanel m/l flap in 2006 (for £850-not the crazy £2600+ it costs now), my friend bought one from @bay, for £300. Of course it was a fake and a really bad one at that!
Even though Chanels cost a lot, knowing that the only way is up with their prices, you feel somewhat satisfied that the bag will steadily increase in value and is a great piece to pass down.

ugg boots September 8, 2013 - 4:39 pm

Hello, I read your blogs like every week.
Your story-telling style is witty, keep up the good work!

Chouquette September 9, 2013 - 9:33 am

Thank you! Comments like yours mean a lot to me. Did you comment on the Zara skorts competition? xx


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